“I want it too!”: PR managers of restaurants – who are they?

They are always in our field of vision when we arrive at a restaurant. They constantly post beautiful photos of food on social networks, go to restaurants, eat, and, it seems, their work is a dream! On the eve of the PR Day, which is celebrated on July 28, we learned from Moscow experts how to become like them, what is terrible in their work and what restaurants they will open.

– How and why did you come to the restaurant industry?

I decided to study and work at the same time after graduation. I entered the economic university and accidentally got a job as a secretary in the first restaurant of Kirill Gusev “Oblomov”. The project was just under construction then. Then everything turned out by itself. I looked at how the whole mechanism works from the inside and began to independently study the literature on advertising and marketing available at that time in the market. I realized that it is in this direction that I want to grow and develop. Continue reading →