To make a restaurant profitable, you need to consider everything: from the interior to the design of the menu. An important place in the process of creating a business is the name. It should attract the attention of guests, cause a desire to visit the institution.
How to create an attractive title? How to come up with a restaurant name in accordance with the cuisine and concept? Read about the rules of naming right now!
How to come up with a restaurant name: basic requirements
To develop a name, you can contact the marketers. Professional help is expensive, but you will get ready-made options that will suit your basic needs. Continue reading
Right at the entrance, a curious guest is already greeted by a couple of authentic surprises: an impressive-sized chest filled to the top with dryers, and a large cage with a talkative macaw parrot. However, he does not interfere with the pacification reigning here.
The restaurant is a perfectly recreated noble house with carved stucco molding, patterned wallpaper, frames with photographs (families unknown to you), floor lamps and a fireplace. And while waiting for the hot here you can stare at the fresh flowers planted at each window, and lovely details in the form of chests of drawers with exquisite utensils.
Against the background of such decoration, dishes from the list of Russian cuisine from the chef Pavel Kirillov look especially believable. Much is cooked in a home oven, and all the pickles are self-aging. Continue reading
We open a family restaurant – how much will it cost? Remember the moment in the movie “What Men Talk About” when one of the characters talks about visiting a restaurant? About the feeling when the doorman about to ask: “What are you doing here?” Unfortunately, many people in our country still have a stereotype that restaurants are expensive and inaccessible.
In fact, now everything is changing, there are more and more enterprises of an average price level, but of high quality, with which it is becoming increasingly difficult for restaurants to compete. In these conditions, the restaurants themselves are ready to look for ways to reduce the cost and price of the finished meal for the guest. And it is not necessary (even disastrous for business) to use the path of deterioration. There are many tools to reduce costs with which you can maintain quality and attract more customers. Continue reading
Imagine that you open your own restaurant with 80 seats – this is the standard size for family establishments. We take it as a rule that you make repairs from scratch, and not just redeem the finished point, do cosmetic repairs and change the sign. Then it is necessary to lay about a month on the development of the design project, and only after that you can start repair.
Many neglect the design, they believe that they themselves will design a cafe according to the pictures. This is a fallacy: the work of a designer costs money, but he will make it more beautiful and cheaper. It will help to save on materials and even from ordinary bulbs will make an author’s chandelier.
At least 4 million rubles will be required to open a business. What does this amount consist of? It is important to consider that the capital investment – ventilation and the fire system, is paid by the owner. Continue reading
November is a transitional period of adaptation to subzero temperatures: you can no longer walk with the thought: “Now something will come across along the way.” The time has come for clear routes and pre-verified locations.
We pass American fast food, then – Soviet fast food – cheburechnaya exists in the center of the capital much longer than ours. We turn into Sytinsky Lane, then left – we are there. Unremarkable entrance group, steps to the restaurant, at the entrance – a perch for smokers.
Subdued light, intimate darkness and the size of the institution itself. On the right hand – two rods that simulate a wardrobe. We determine the outerwear on the hanger. The whole hall is in full view, it is impossible to go unnoticed. A flew up waiter escorts us to the central table. A room for fifty people from strength. Forward along the podium – at the level of the front door – past two designed for two high tables and a wine cabinet. The main landing is three steps lower. Continue reading