They are always in our field of vision when we arrive at a restaurant. They constantly post beautiful photos of food on social networks, go to restaurants, eat, and, it seems, their work is a dream! On the eve of the PR Day, which is celebrated on July 28, we learned from Moscow experts how to become like them, what is terrible in their work and what restaurants they will open.
– How and why did you come to the restaurant industry?
I decided to study and work at the same time after graduation. I entered the economic university and accidentally got a job as a secretary in the first restaurant of Kirill Gusev “Oblomov”. The project was just under construction then. Then everything turned out by itself. I looked at how the whole mechanism works from the inside and began to independently study the literature on advertising and marketing available at that time in the market. I realized that it is in this direction that I want to grow and develop. Continue reading
Apple Salvation, which we expect this Sunday, is celebrated annually on August 19. More religious, this holiday positively influenced the formation of culinary traditions in Russia. On the day of salvation, luxurious tables were set and the housewives honed their skills in preparing dishes from apples: boiled and baked, pickled and fresh. It’s nice that restaurants pick up and honor the theme of seasonality and locality, and this time we will delight us with special apple dishes. We tell you where it is delicious to celebrate this day in Moscow.
Apple saved, it is also “the first autumn”, perhaps the most interesting summer holiday in terms of gastronomy. Appearing as part of the Orthodox culture, today it is celebrated by a wide audience as an event that focuses only on fruit. Continue reading
Restaurant professionals often complain that the recent past of our country adversely affected the taste preferences of Russians. Soviet cuisine can be safely called a black gastronomic stain, even despite the fact that it brought to everyday life recipes for now such popular dishes as a Kiev patty, beef stroganoff, Leningrad pickle and many others. The creation of such a cuisine was triggered by the policy of slogans from the series “Public catering to the masses”, the post-war economic crisis and for a number of other reasons. But it was not always like that. Russia, at the crossroads of the continents, for centuries absorbed the food culture of its neighbors and enemies: the French, Nords, Asians. But because of the Soviet sausage and canning tinsel, it is sometimes very difficult for restaurant guests to switch to something “less understandable”, because the canceled “taste of childhood” has not been canceled.
The same French have their own gastronomic features. Firstly, the lexical vocabulary of gastronomy in their language tends to infinity, trying to convey all the shades of taste as accurately as possible with words. Secondly, food is not just eating, it is a whole philosophy called savoirvivre (translated from French, “know how to live”), which regularly appears on the pages of the media in a rather voluminous column of the same name. Continue reading